When the Label Isn’t Right: How Darn It Helps Brands and Retailers Relabel with Confidence.
Sometimes, apparel arrives from overseas suppliers with the wrong label—or the branding simply needs to change. Maybe a retailer decides to shift product from one brand they own to another, or a shipment comes in missing key compliance details. Whatever the reason, Darn It, Inc. is here to make it right.
Whether it’s replacing branded neck labels, adding or changing care and content information, or rebranding for a private label program, Darn It provides precise, efficient relabeling solutions for apparel, footwear, and accessories. Our skilled team and specialized equipment ensure every label is applied consistently and meets all compliance standards.
For many projects, we have been working with traditional sewn-in labels, the industry standard for decades. Our team expertly removes incorrect or outdated woven or printed tags and replaces them with new labels that match your specifications. Whether it’s a main brand label, size tab, or care/content tag, we ensure every stitch looks like it was there from the start. This approach is perfect for apparel that requires a polished, retail-ready finish and a durable, long-lasting label.
We also offer heat transfer labeling, a popular alternative for brands seeking a modern, tagless presentation. This process uses heat and pressure to apply brand or care information directly onto the garment, eliminating the need for a sewn tag. Heat transfers provide a clean, smooth finish that today’s consumers prefer, especially in activewear, basics, and next-to-skin apparel. They’re durable, comfortable, and an efficient way to rebrand or update labels without sacrificing quality.
Over the years, we’ve helped countless retailers and importers manage labeling challenges. During the COVID-19 pandemic, brands turned to us when supply chain disruptions forced sudden vendor changes. We relabeled thousands of garments with updated brand tags, keeping product flowing to stores and online channels. More recently, as tariffs and market shifts have affected pricing, some customers have asked us to reticket and relabel items to align with new brand strategies, avoiding markdowns and protecting margins.
At Darn It, everything happens under one roof, allowing us to manage projects of all sizes with speed and accuracy. We know every day counts when product hits the dock, so we’re built for flexibility, handling tens of thousands of units or smaller specialty runs with equal care.
And because relabeling prevents unsellable product from being discarded, it supports a more sustainable supply chain. Instead of waste, our customers get sellable, brand-right inventory ready for the marketplace.
For nearly 30 years, Darn It has been the trusted partner for apparel relabeling and refurbishment. Our goal is simple: get your product ready for sale—on time, on brand, and with the quality your customers expect.
“Your Problem Is Our Business”
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